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Figuring out what to build

Building the right thing is a different skill from building the thing right. These are working notes on product sense: talking to users, watching what they do instead of what they say, and deciding what not to build.

The useful question is usually not “how do we build this?” — it’s “why does this need to exist at all?”

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Work with me

Not sure what to build first?

I start with users, prototype fast, and kill weak ideas early. Did it for DFS product search and CNN Travel; do it for my own apps too. Available for fractional and project work.

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