Travel retail website model was to order online and pickup at the three in-town stores in Hong Kong. (Home delivery not allowed by brands.) Ecommerce Ops team online inventory limited by dedicated warehouse space. Why not get rid of the warehouse and fulfill catalog from stores?
My impact: Led a three-month accelerated initiative to transition from warehouse to in-store and cross-store fulfillment. This reduced out-of-stock products by 10%, saved $1.9M on inventory, and enabled expansion of the product catalog from 3,000 to 15,000 items across 9 global markets.
Learnings: Rethinking fundamental operations (using stores as warehouses). Just because other eCommerce sectors use warehouses doesn’t mean that travel retail should.
