"UX/UI: Optimizing Product Discovery for Cross-Border Shopping"

User research revealed Chinese customers frequently shared product screenshots with overseas friends and family. We redesigned the product pages to collapse elements on scroll, condensing more information into a single screenshot.

My impact: Made an online change that streamlined in-store product searches, improving customer satisfaction and sales efficiency. Increased the likelihood of customers finding and purchasing the right travel products.

Learnings: Adapting UX to specific cultural behaviors, like screenshot sharing, is crucial in creating effective global omnichannel eCommerce solutions. This project underscored the value of user research in driving impactful design decisions.

DFS product page — at load, hero image with Add to Bag — Product page at load (left) and after scroll (right) — header collapses to a thumbnail, surfacing price, size, and "Check In-Store Availability" in a single screenshot.

DFS product page — after scroll, collapsed header with Check In-Store Availability — Product page at load (left) and after scroll (right) — header collapses to a thumbnail, surfacing price, size, and "Check In-Store Availability" in a single screenshot.

Tech stack

Commerce & Backend

Hybris (SAP) PIM Google Analytics

Front-end

HTML CSS3

Design

Sketch

eCommerce UX/UI Research LVMH

UX/UI: Optimizing Product Discovery for Cross-Border Shopping

Tech stack

"Designing for cross-border shoppers?"