"DFS Group · LVMH" June 2018 – June 2019

Strategy: In-Store Pick-Pack App Prototype

Role
Senior Portfolio Manager
Team
24 people cross-functional
Platform
Mobile app prototype
Outcome
Validated for build

With the transition to in-store fulfillment, we needed to optimize the order picking process. Initially, staff used printouts to locate items, but as order volume grew, we saw an opportunity to improve efficiency through an app.

My impact: Explained vision and brought stakeholders together in workshops and store visits to test prototype.

Learnings: Involving stakeholders early in the design process through workshops and store visits was crucial for designing a solution that addressed real operational needs. Validated that app was necessary to provide mobile-only features like push notifications for 1.5 hour pickup service and short pick alerts to the ops team.

DFS pick-pack app — order dashboard DFS pick-pack app — pick list by brand DFS pick-pack app — UPC barcode scan
Order dashboard (left), pick list grouped by brand (centre), and UPC barcode scan to confirm pick (right).

Tech stack

Design & Comms
Sketch Keynote
Backend
Hybris (SAP) AS400 (store inventory)
eCommerce Retail Mobile LVMH

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