CNN Travel
CNN Travel October 2014 – October 2016

Product Market Fit: TripAdvisor Point-of-Interest + Hotel Booking Widget

Role
Digital Product Manager
Team
6 developers
Widget adoption
30% of all travel articles
Audience
30M monthly page views
30%
of travel articles contained travel widget
30M
Monthly page views on the CNN Travel vertical
95%
Of SEO traffic and ad revenue retained through the CMS migration

Product Market Fit: TripAdvisor Point-of-Interest + Hotel Booking Widget Integration

CMS backend allowed editors to search global TripAdvisor database of points-of-interest and embed widget in articles mentioning tourist spots, bars, restaurants & hotels. Users could see in travel articles TripAdvisor rating, Google Map location, and for hotels click through to book on TripAdvisor earning CNN affiliate revenue.

My impact: Developed a superior in-article TripAdvisor hotel booking widget with improved conversion rates. The widget was adopted by editors on 30% of all travel articles because it was fast to embed thus significantly boosting affiliate revenue.

Learnings: Successful UX/UI design can harmonize user needs, editorial requirements, and business objectives.

TripAdvisor widget — map view TripAdvisor widget — photos view
Map view (left) and Photos view (right) — the TripAdvisor widget embedded in CNN Travel articles.

Tech stack

Front-end
HTML jQuery CSS3
Integrations
TripAdvisor API Google Maps API Nokia (HERE) Maps API
Media Affiliate Product CNN

Similar work

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