Product Market Fit: TripAdvisor Hotel Booking Widget

30%

of travel articles contained travel widget

30M

Monthly page views on the CNN Travel vertical

95%

Of SEO traffic and ad revenue retained through the CMS migration

CMS backend allowed editors to search global TripAdvisor database of points-of-interest and embed widget in articles mentioning tourist spots, bars, restaurants & hotels. Users could see in travel articles TripAdvisor rating, Google Map location, and for hotels click through to book on TripAdvisor earning CNN affiliate revenue.

My impact: Developed a superior in-article TripAdvisor hotel booking widget with improved conversion rates. The widget was adopted by editors on 30% of all travel articles because it was fast to embed thus significantly boosting affiliate revenue.

Learnings: Successful UX/UI design can harmonize user needs, editorial requirements, and business objectives.

TripAdvisor widget — map view — Map view (left) and Photos view (right) — the TripAdvisor widget embedded in CNN Travel articles.

TripAdvisor widget — photos view — Map view (left) and Photos view (right) — the TripAdvisor widget embedded in CNN Travel articles.

Tech stack

Front-end

HTML jQuery CSS3

Integrations

TripAdvisor API Google Maps API Nokia (HERE) Maps API

Media Affiliate Product CNN

Product Market Fit: TripAdvisor Hotel Booking Widget

Tech stack

"Monetising a content audience?"